EA Cabrera's profileHunter Oden's profileChris Wendel's profile+1

Poco's Beer, Wine, and Spirits

Multiple Owners
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mascot design ILLUSTRATION Character design branding type design cowboy brand identity graphic design logo Brand Design
Poco's brand identity is defined by a custom-lettered logotype accompanied by a distinctive mascot.
The color palette features Western desert swatches complemented by a subtle green hue.
Two variations of the full-body mascot, differing only in the placement of Poco's pupil.
A dramatically hokey slab serif display typeface named, "Poke."
One of Poco's favorite greetings, this set emphasizes the brand's friendly ethos.
Evoking the spirit of the Old West, these classic manicules are derived from wood type inspiration.
Simple, brand-centric designs in a unisex color palette to cater to a broad audience.
The Poco’s brand identity includes four distinct character sets.
Poco quenched the thirst of many in Mena, Arkansas.
Poco's Beer, Wine, and Spirits
Published:
EA Cabrera's profileHunter Oden's profileChris Wendel's profile+1
Multiple Owners

Owners

EA Cabrera's profile
Philippines
Hunter Oden's profile
Little Rock, AR, USA
Chris Wendel's profile
USA

Project Made For

user's profile
Unbound Collective

Poco's Beer, Wine, and Spirits

Poco’s Beer, Wine, and Spirits is the first permitted liquor store in Polk County, Arkansas featuring an outlaw cowpoke mascot.

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